Interactive content provides the transformative way of engaging employees and prospective customers by demonstrating information and ideas through creative uses of technology.
Text, graphics, audio and video have been integrated into digital environments, allowing a user or audience to interact two-way action with the source of the content via Laptop/PCs or Mobile & Tablet devices and Web browsers. rather than receive content in a packaged linear form such as a newspaper or newscast where the communication flow is one-way. Examples of interactive media include web sites, interactive advertising, user-generated content, user training, gaming, blogs and mobile telephony.